About
Our Mission
Our mission is to show that life without alcohol isn’t an ending
it’s the start of something richer, fuller, and more authentic. After decades of building our identity around drinking
So let's show the world life without alcohol isn't not just boring-it's freaking rock
We are flipping the script on sobriety and going mainstream
Who we are
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Meet the team
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Nice to meet you all!
I’m Shelley and my husband Greg and I are partners in life, music, and adventure. We met in college, bonding over our shared love of live music (thank you, Grateful Dead!). Greg’s a chef, which means he’s spent most of his life in restaurants where alcohol practically flows through the air vents. We were wine lovers and brewpub enthusiasts, planning entire vacations around alcohol. It was a huge part of who we were—so much so that never in a million years did I think I’d be running a business based on not drinking.
After my kids were born in the early 2000s, I got sucked into the whole mommy wine culture—like so many moms, wine became my go-to. It got me through the good times, the bad times, and, well, all the times. But after 30+ years of drinking, the charm started to fade. Maybe it was because my kids were off to college and I didn’t need to numb things as much. Maybe it was because I felt like garbage every day. The brain fog was real. My body hurt. I’d wake up swearing, “Today is the day. I’m done.” Only to crack open a bottle (or, let’s be honest, a box) of wine by evening. The thought of quitting? Terrifying. Would I lose my identity? Would people still like me? Would I even like myself? It was time to find out.
Enter the World of NA Drinks (aka, Life After Booze Doesn’t Have to Suck)
We knew that if we were going to make sobriety stick, we needed legit options. So, we dove headfirst into the world of NA beer and—whoa—they’ve come a long way. Being able to crack open a beer without the hangover? Game. Changer. But when we went out, it was another story.
On trips to NYC and Boston, we were determined to hunt down the best bars with real NA options. Spoiler alert: it was way harder than expected. We found a few gems, but far too many places acted like “sober” meant drinking tap water with a side of sadness. The only options? Soda. Coffee. Maybe lemonade. And, of course, Heineken 0. Seriously? That’s the best you can do? Oh, and don’t even try and take a “sober vacation”. You will end up at a beach-side rehab center before you know what hit you…
That’s When It Hit Us: Sober People Deserve Better.
We want more than soda and a token NA beer. We want real, alcohol-free fun. Want an immediate turn-off – walk into a restaurant and see their NA section consists of soda, coffee, tea, and lemonade. See ya… We are on a mission to change this! We want every bar and restaurant to include more NA options, and not as an afterthought!
That’s why we started Rockin’ Your Sober Life. Because sobriety shouldn’t feel like a punishment. We’re here to help others find NA-friendly spots, figure out how to navigate social situations without alcohol (still working on that ourselves, by the way), and—most importantly—have a damn good time.
I’m part of a lot of sober communities, and one thing is clear: people still think quitting drinking means giving up fun. We’re here to prove them dead wrong. Quitting alcohol should not send you to the kiddie table to wallow in self pity and shame. You should be out there celebrating – no – Rockin’ Your Sober Life!
Sobriety isn’t about missing out—it’s about redefining what it means to actually live. Whether you’re sober-curious, Cali-sober, completely alcohol-free, or just trying to cut back, you’re welcome here. We want everyone to be able to have choices when they go out. We are taking sobriety mainstream!
We’re flipping the script on sobriety and were takin’ in mainstream!
So, let’s do this. Let’s show the world that life without alcohol isn’t just not boring—it freaking rocks.
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